Content Strategy & Copywriting

Beginning with a client’s messaging strategy, I make clear, compelling content the engine that drives every effort – from user-friendly functionality with clear calls to action, to content that resonates through social media and other channels.¬†This approach to content strategy ensures web content is engaging, effective and on-message, no matter where it is integrated.

Above all, I believe web content should be useful and relevant to both internal stakeholders and its end users. By putting proven processes into place that help measure content effectiveness and manage its lifecycle, web content can be a valuable, long-term business asset instead of a painful afterthought.

Content strategy clients include: 

Minneapolis Public Schools

Minneapolis Community Education

Adult Basic Education

Magic Milk Straws (got milk?)

Sedgwick Heating & Air

Nolan Properties Group

Edgeworks Group

HAUS Salons