Resume

EXPERTISE

Web Content Strategy • Copywriting • Editorial Planning • Messaging Strategy • Content Marketing • Digital Marketing • Search Engine Marketing

PROFESSIONAL EXPERIENCE

Content Strategist, iExposure, Inc., December 2009-Present
• Defined first billable process for web content strategy, which includes an analysis of clients’ business goals and how web content strategy will be used to achieve them.
• Manage all facets of content strategy projects; creative brief, content audit, gap analysis, stakeholder interviews, messaging strategy, audience personas, style guides, editorial calendar, copywriting, content marketing and plan for governance.
• Created agency’s first industry blog, Above The Fold, which has increased web traffic and leads, and positions the agency as an authoritative publisher in the digital community.
• Write all web content for agency’s diverse client base, including websites, blogs, guest blogs and social media channels.
• Work closely with interactive producers on website information architecture, applications, features, user experience and design on multiple web projects.
• Collaborate with web designers to reinforce messaging and usability on client websites with video, imagery, graphics, and other supporting media.
• Plan long-term content marketing strategies, which emphasize quality content, SEO and social media campaigns in an effort to grow targeted communities around brands and drive consistent web traffic.
• Consult digital marketing retainer accounts on web analytics and developments and opportunities in the social landscape on a monthly basis.

Temporary Editorial Assistant, Utne Reader, May 2009-November 2009
• Pitched and wrote daily content for the Utne Reader blogs.
• Completed error-free fact checking and reporting for three consecutive magazine issues.
• Consulted on musical selection and label permissions for monthly digital music sampler.
• Completed daily digital archiving of past magazine content and formatted it for SEO.
• Pitched and researched monthly feature story ideas for weekly editorial meetings.

Senior Editor LCT Magazine, Bobit Business Media, July 2006-Februrary 2008
• Maintained magazine website, blog and creation and distribution of its e-newsletter.
• Pitched, managed and developed monthly editorial content, which won BBM’s 2007 Magazine of the Year.
• Awarded a double promotion for consistently meeting deadlines and producing error-free work in 2007.
• Played a major role in the development of the magazine’s blog, which tripled its online content and
increased its advertising revenue.
• Wrote and copyedited several monthly feature stories, magazine departments and cover sell lines.
• Managed freelance writers, news section and coverage of national industry events.
• Wrote, art directed and copyedited marketing brochures and other collateral for association events and
three national LCT trade shows a year.

CONTRACT WORK

Content Strategist & Copywriter

Edgeworks Group, March 2011-Present

• Consult on and execute multiple digital content strategies for agency’s diverse range of client projects.

Content and Marketing Strategist

HAUS, December 2010-March 2011

• Developed all messaging, web content and marketing strategy for the high end salon, which included content for its website, blog, Facebook page, press releases and other collateral.

Content Strategist and Editorial Consultant

Thirteen-Thirteen.com, September 2012-Present

• Provided content strategy, project management and ongoing editorial planning for fashion, music and beauty website by Becka Diamond.

EDUCATION
Bachelor of Arts in English, California State University Long Beach

TECHNICAL SKILLS
Basic HTML and CSS; Google Analytics; Social media tools and applications; Content curation tools, such as HARO, Paper.li and Scoop.it; Blogging applications, such as WordPress, Blogger and Tumblr; Quark, OmniGraffle, Adobe: In- Copy, InDesign, Photoshop, Microsoft Office 2007

ACTIVITIES
Blogger, The Ladies and Gents Auxiliary
Music Writer, L.A. Record, Venus Zine, Off the Wookie, The District Weekly
Regular Contributor, Content Marketing Institute (CMI)
Member, Web Content Strategy Meetup, Minneapolis

ELSEWHERE ON THE INTERNET

LinkedIn: http://www.linkedin.com/in/camellalobo
My Blog: www.ladiesandgentsauxiliary.com
Twitter: www.twitter.com/camellalobo
Facebook: www.facebook.com/camellalobo